The Market Association/Company will hold the equipment, expertise and a core group of sellers to provide help and support for any new members - we hope that in each individual location we will source new sellers from the immediate area therefore offering the customers the freshest most local food they can buy. Advice and guidance will be given to encourage new sellers to come onboard.

The ultimate aims of the project are the same as the aims of the Cairngorms Farmers’ Market Association/Limited Company
(a) Publicise the superior quality, and the health benefits to the consumers, of eating locally produced food
(b) Educate the public in local farming practices and their benefit to conservation and the environment
(c) Ensure the supply of healthy locally produced fresh food
(d) Reconnect the consumer with the producer
(e) Help achieve the viability and sustainability of locally produced products
(f) Safeguard the livelihoods of rural communities within the Cairngorms National Park area.

This group have worked very hard over the last year off and running the pilot project and considering and costing the bigger project. The benefits of the establishment of a series of markets are clear, both from the point of view of local people being given access to local produce and the farmers being given a showcase. The events would also help create understanding and integration between the farming community and the wider communities throughout the area. The groups aim is also to involve where possible other local businesses, for example cookery demonstrations from hotels and other countryside related produce only bringing in external producers where the product doesn't exist in the area.